Behind every finished work is an unseen evolution. Colleges across the country were invited to step beyond the sterile gallery walls and bear witness to the meandering paths of artistic chaos that evolve from inception to creation, and even destruction.
PLAY GROUNDS
EXPERIENTIAL - University of Arizona School of Art
- Winner — American Advertising Awards
STATEMENT.
A clever way to remind influential professors and administrators at art schools across the country of the University of Arizona's world class MFA program.
The school's marketing became an art experiment in itself.
In the process, dozens of colleges participated putting Arizona top of mind for undergraduate students considering where to go for graduate studies.
The result: a lift in the quality of the applicant pool the following semester and continued success on the US News & World Report rankings, with the school's photography program now ranked #3 nationally based on a survey of those same influencers who were invited to play with us.
The school's marketing became an art experiment in itself.
In the process, dozens of colleges participated putting Arizona top of mind for undergraduate students considering where to go for graduate studies.
The result: a lift in the quality of the applicant pool the following semester and continued success on the US News & World Report rankings, with the school's photography program now ranked #3 nationally based on a survey of those same influencers who were invited to play with us.