HOW TO CHANGE A MIND.

In an algorithmic media system designed to affirm beliefs, real power is the ability to shift them.

We work with causes, campaigns, brands, and governments championing ideas worth believing.

NARRATIVE STRATEGY

Defining who you are, how you speak, and what it will take to make people care about what you say.

+ Advocacy messaging
+ Brand positioning
+ Political strategy
+ Public information

CREATIVE DIRECTION

Shaping narratives with evocative ideas, words and visuals that earn attention and build trust.

+ Naming + identity
+ Design systems
+ Campaign concepts
+ Propaganda

MEDIA PRODUCTION

Making stories come to life in films, audio and interactives using a network of top talent.

+ Branded entertainment
+ Impact filmmaking
+ Commercial media
+ Podcasts and channels

EXPERIENCE DESIGN

Building imaginative worlds in online and offline spaces, where people engage and connect.

+ Websites
+ Apps
+ Product Drops
+ Experiential

METHOD

1. IMMERSION

Cultural studies and audience insights

What is your goal?
What do people actually believe?
Where did those beliefs come from?
What stories are already out there —
both working for us and against us?
Of the people we can potentially move,
who's worth moving?

The cultural lever. A concise clarification of the audience and the subcultures to which they belong, and how we can meet them where they are.

2. NARRATIVE

Strategic messaging and positioning

What's the one idea we're here to plant?
What frame makes that idea feel true?
What's the story only we can credibly tell?
What do we have to stop saying for any of this to work?
How do we speak with authority and resonance?

The narrative frame. A single, ownable throughline that reframes our idea through their lens so it feels compelling and true. This is the north star that every later phase points.

3. CONCEPT

Campaign ideas and propaganda

What's the most undeniable expression of this idea?
What makes someone feel it before they understand it?
What forms does it take — film, series, experience, object?
Where's the surprise that makes it impossible to scroll past?

The big idea. The specific, surprising thing that turns a strategy into something people will choose to engage with — the moment where the message disappears and the creative expression takes over.

4. PRODUCTION

Design and creation

How do we make this with the right craft, at the right speed and at the right price?
How do we protect the idea through the making of it?
Who are the exact right people to make this happen under our direction?
Where does craft elevate the idea?

The work. The tangible outputs that will show up in feeds, cast on screens, deploy on servers, build in physical spaces, and be targeted to the audience we aim to move.

5. ROLLOUT

Media planning and distribution

Where and when does this have to land to actually work?
Who helps us carry it the last mile?
Did their beliefs change? How will we know?
What do we do next?

The result. Your brand or cause lodged at the center of an idea people find meaningful — past the vanity metrics and false impressions when fleeting moments of attention are forgotten by next swipe.

Whoever sets the frame defines what matters.

ENGAGEMENTS

01.
FRAMING SESSION

A half-day facilitated working session with a little pre-work up front. Our principals arrive to guide, challenge and recommend the right way forward.

For if you lack the budget for more or just want to start simple.

‍$10k fixed fee
Substantial discounts for nonprofits and local-level progressive campaigns available, limited.

02.
STRATEGY SPRINT

To define a single issue campaign, brand strategy or personal brand, in a few weeks we move from immersion to delivery of a narrative strategy you can act on — telling you what to say, how to say it and who to say it to.

For if you want the strategy first without the execution.

‍$15k-$40k
Range depends on depth of research.

03.
ADVISORY RETAINER

Leverage us as your fractional Chief Narrative Officer. Two to four hours a week of review and counsel from our principals.

For if you need strategic creative mercenaries in your arsenal.

$5k-$10k / month
Six month minimum.

04.
ANCHOR ENGAGEMENT

Activating our full studio to do the work of a multi-phase engagement — immersion, strategy, concept, production and rollout.

For issues and political campaigns and major brand positioning efforts.

Starts at $50k
Commonly at $150-300k
Ocassionally $1M+
We scope backwards from your constraints and account for hard expenses like paid media and productions.

ARE WE A GOOD FIT?

We unapologetically support human-centered causes and value-creating (not extractive) brands. If we're going to change the way people think, the world needs to be better for it. If you believe that too, then let's have a conversation.

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