THIS IS NOT A BANK AD
COMMERCIAL VIDEO | Vantage West Credit Union
Big banks love to show main street USA in the ads they plan from their Manhattan skyscrapers. We exposed the lie, and show the credit unions advantage in the process.
- Winner — American Advertising Awards (Southwest District)
- Winner — America's Credit Unions Diamond Awards
STATEMENT.
Big bank ads have so many hollow platitudes and generic "community" images. How does all that money buy such bad advertising?
At least being the underdogs gives us the freedom to be subversive. And we went meta with it.
Coincidentally a few months later the hottest Super Bowl spot did almost the same damn thing, but to sell Tide. Tide! They got a Cannes Lions. We got the most pretigious award the credit union industry offers.
This was continuation of work we had done with Vantage West over 6 years — built on our strategic guidance and creative direction — helping them grow from $1.6 billion to $3 billion in total assets.