Digital media is endless but lifeless while live arts attendance is dwindling. People need a reminder that some experiences can only be had IRL.
TRANSCEND YOUR SENSES
EXPERIENTIAL / BRAND STRATEGY / CREATIVE DIRECTION - Tucson Symphony Orchestra
STATEMENT.
We swapped the stiff, black-tie associations of classical music for evocative, textural imagery and copy that felt more like an acid trip than a typical night out — sensory transcendence.
To reintroduce the community to this reimagined brand, we went beyond the concert hall to create an art activation called Momento Cósmico, designed to stop people in their tracks. A futuristic monolithic sculpture — both alien yet undeniably of the desert — serves as an interactive portal into the symphony’s world. Climb inside to experience an explosion of light and immersive orchestral sound, a cosmic collision of art and music.
To celebrate this cosmic moment, we worked with our friends at CREAM Print Shop to do live screen printing of rock concert style tees.
To reintroduce the community to this reimagined brand, we went beyond the concert hall to create an art activation called Momento Cósmico, designed to stop people in their tracks. A futuristic monolithic sculpture — both alien yet undeniably of the desert — serves as an interactive portal into the symphony’s world. Climb inside to experience an explosion of light and immersive orchestral sound, a cosmic collision of art and music.
To celebrate this cosmic moment, we worked with our friends at CREAM Print Shop to do live screen printing of rock concert style tees.