CURBIO
EXPLAINER VIDEO / BRAND STRATEGY
With a new baby on the way, The Conways and their savvy realtor turn to Curbio to transform their dated ranch house.
STATEMENT.
Following a round of fundraising, Curbio was ready to go national with its home renovation services for real estate agents wanting to maximize the value of the homes they sell.
We helped them with their foundational brand strategy, shifting from a features to a benefits positioning and centering agents and how Curbio helps them overcome their challenges.
We developed this brand explainer video to express the new strategy and capture the tone of the Curbio brand character with a funny story that would hit real close to home for our target audience.
Our work helped Curbio have confidence with their go-to market strategy and double their valuation within two years.