We overcome predictable financial tropes with photography that captures the dream-state of financial well-being.
BANKING ON CLOUD NINE
CREATIVE DIRECTION - First Commonwealth Credit Union
STATEMENT.
A custom photography library shot in the BRINK studio to empower an in-house marketing team with art that demands attention.
The vibe mixes high contrast with minimalism with a quasi-dream state — what it feels like to be banking on cloud nine, to have a financial partner who values outcomes over transactions. The bold pinks, purple and warm tones help emphasize this isn't banking as usual.
The vibe mixes high contrast with minimalism with a quasi-dream state — what it feels like to be banking on cloud nine, to have a financial partner who values outcomes over transactions. The bold pinks, purple and warm tones help emphasize this isn't banking as usual.